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We may have just learned how Apple will compete with ChatGPT

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Apple might look to boost your device’s artificial intelligence (AI) capabilities by loading Google Gemini into iOS and macOS, a new report has claimed.
As we approach Apple’s Worldwide Developers Conference (WWDC) in June, the rumor mill has been abuzz with claims over Apple’s future artificial intelligence (AI) plans. Well, there have just been a couple of major developments that shed some light on what Apple could eventually reveal to the world, and you might be surprised at what Apple is apparently working on.
According to Bloomberg, Apple is in talks with Google to infuse its Gemini generative AI tool into Apple’s systems and has also considered enlisting ChatGPT’s help instead. The move with Google has the potential to completely change how the Mac, iPhone, and other Apple devices work on a day-to-day basis, but it could come under severe regulatory scrutiny.
The partnership comes as something of a surprise, given recent rumors about Apple’s AI efforts. For months, leaks and rumors have claimed that Apple has been working on its own generative AI model, dubbed Ajax, that would potentially power all manner of features inside Apple’s operating systems. There’s been talk of how many of Apple’s apps and services, from Pages to Siri, could be smartened up with its own AI. Yet, that idea seems to have taken a blow after Bloomberg’s revelation.
That’s not the only reason why this rumored deal may seem startling. For one thing, we know that Apple likes to have control over its systems, and that often means developing new features in-house. Will Apple be happy to sign over such an important new development to another company?
In addition, Apple and Google have been rivals for years.

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