Google explores adding premium AI-powered features to its search engine, marking a potential shift towards a subscription-based model.
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Google is reportedly exploring ways to offer AI-powered Search features for a fee, potentially within existing subscriptions.
The traditional ad-supported Google Search would remain available for free.
Google, the tech giant synonymous with online search, could be considering a radical change to its business model. According to a Financial Times report, the company is exploring ways to offer premium, AI-powered features within its core search product for a fee.
According to the report, sources familiar with Google’s plans suggest these advanced AI-powered search features could become part of Google’s existing subscription services like Gemini Advanced or Google One.
