A new iPad ad shows a hydraulic press crushing beloved creative objects — and, perhaps, our dreams along with them.
Pressed
A new iPad ad shows a hydraulic press crushing beloved creative objects — and, perhaps, our dreams.
In a video posted to X-formerly-Twitter, Apple CEO Tim Cook boasted that the latest iPad Pro is not only its most powerful offering, but is also „the thinnest product we’ve ever created.“
In the ad, Sonny & Cher’s „All I Need Is You“ blares in the background as the industrial press crushes, one by one, an „Angry Birds“ desk ornament, a guitar, a piano, several paint cans, a metronome, a television, and some books.
It’s a heavy-handed attempt at saying that the super-thin new iPad is skinnier than all that stuff put together, and perhaps that it „crushes“ its competition.
