The decision by Boy Scouts of America to rebrand after 114 years and become Scouting America marks another major shakeup for an organization that once proudly resisted change
After more than a century, Boy Scouts of America is rebranding as Scouting America, another major shakeup for an organization that once proudly resisted change.
Founded 114 years ago, the Texas-based organization has recently been mired in turmoil over a flood of sexual abuse claims and bankruptcy. Now, the organization is leaning into a more inclusive message as girls have been joining throughout its ranks.
“It sends this really strong message to everyone in America that they can come to this program, they can bring their authentic self, they can be who they are and they will be welcomed here,” said Roger Krone, who took over last fall as president and chief executive officer.
The change was announced Tuesday at the Boy Scout’s national meeting in Florida but won’t take effect until February 2025.
Here’s a look at what led up to the change and why it matters:
The new name puts a focus on inclusivity. Krone told The Associated Press that they wanted a name going forward that made clear that all children and teens are “very, very welcome.”
He added that when people question why the organization needs a new name, he points to historically low membership numbers.
Like other organizations, the scouts lost members during the pandemic, when participation was difficult. The high point over the past decade was in 2018, when there were more than 2 million members. Currently, the organization serves just over 1 million young people, including more than 176,000 girls and teens.
