YouTube might end ad blockers once and for all with its new unskippable ad feature. Here’s what we know about it.
With its new unskippable ad feature, YouTube might end up killing ad blockers once and for all. Currently, the video platform is experimenting with server-side ad injection, which means the ads would appear directly in a video’s stream, bypassing ad blockers.
A Google spokesperson explained the test to Gizmodo: “YouTube is improving its performance and reliability in serving both organic and ad video content. This update may result in suboptimal viewing experiences for viewers with ad blockers installed. Ad blockers violate YouTube’s Terms of Service, and we’ve been urging viewers for some time to support their favorite creators and allow ads on YouTube or try YouTube Premium for an ad-free experience.
