Apple’s keynote for WWDC 2024 was a big one with lots of exciting announcements. But the company also did something quite odd during it.
Apple’s WWDC 2024 keynote has come and gone. As we anticipated, it was a big one. From lots of UI changes in iOS 18 to Apple’s big bet on AI with Apple Intelligence, it’s safe to say that this year’s conference was one of the most memorable.
Of the 1 hour and 47 minute keynote, Apple spent 15 minutes talking about iOS 18. That doesn’t sound like a lot of time, but the company was going through new features rapidly and covered a lot of ground. iOS 18 includes some pretty major changes for the iPhone and one of the biggest — RCS — was barely mentioned.Apple’s weird RCS announcement
Yes, it’s official. After announcing plans last November to add RCS to the iPhone, Apple confirmed today that RCS is coming to your iPhone as part of iOS 18. And it’s a big deal! RCS will bring many iMessage-like features to your conversations with people who have Android phones. That means higher-quality image/video sharing, better group chats, typing indicators, read receipts, and more. It’s not an understatement to say it’s one of the biggest new iPhone features in years — despite how long overdue it is.
But I wouldn’t blame you if you missed this piece of news. Why? Because Apple barely said anything about it.
Apple didn’t mention RCS until the very end of the iOS 18 segment, with Craig Federighi quickly mentioning “RCS messaging support” at the very end of it.
