Apple launches Help Me Choose website to pick the right Mac. The new website is designed to help buyers pick the perfect MacBook for their needs.
Apple has launched a new website called Help Me Choose to assist users in picking the right MacBook for their requirements. The Cupertino-based tech giant has MacBook Air (up to M3), MacBook Pro (up to M3 Max), M3 iMac, Mac mini (up to M2 Pro), Mac Studio (up to M2 Ultra), and M2 Ultra Mac Pro in its lineup.
It can be confusing for a first-time buyer to pick the best options among these models. However, Apple is now simplifying the process with its Help Me Choose website. It will give users suggestions about the best Mac model and ideal configuration based on their responses to certain simple questions. Let’s take a look.How Does Apple ‘Help Me Choose’ Simplify a Mac Purchase?
Once the first-time buyer has picked the best Mac model for their requirements, choosing the right configuration is a Herculean task. The infamous Apple Price Ladder strategy doesn’t help the matter either.
The strategy involves drawing in the first-time buyer with the lucrative price of the base model and then luring them into considering an upgrade to the next model, typically costlier by another Rs 10,000 or so but offers much more storage and so on.
