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What is 'Apple Intelligence': How it works with on-device and cloud-based AI

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At WWDC 2024, Apple will integrate major AI advancements into its iPhone, iPad, and Mac operating systems. Here’s how we expect them to work.
Apple is expected to have one of its most groundbreaking Worldwide Developers Conference (WWDC) keynotes on Monday, as the company plans to add major artificial intelligence (AI) features to its operating systems. 
But rather than unveiling a slew of flashy generative AI features to knock your socks off, Apple is expected to focus on incorporating AI into its apps to simplify users‘ daily tasks. And it’ll categorize such features under the name „Apple Intelligence.“ 
According to Bloomberg, Apple is branding its AI features under Apple Intelligence — and we didn’t miss the snarky word play. Apple Intelligence will include the latest AI features coming to its operating systems, including iOS, iPadOS, MacOS, and WatchOS. 
Apple Intelligence focuses on broad-appeal AI features rather than advanced image and video generation. To do this, the company developed in-house AI models and partnered with OpenAI to power a chatbot that will work similarly to ChatGPT. 
Some of the biggest AI features we’re expecting with Apple Intelligence include:
Aside from these AI features, Bloomberg reports that iOS 18 will include new customizable icons and interface updates for Control Center, Settings, and Messages.

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