Biden’s mixed performance at the press conference underscored a critical reality about communicating with the public about a disaster, scandal, or other emergency.
President Joe Biden’s performance at his press conference last night was a headline-making reminder for business leaders about what’s at stake when telling the public their side of the story about a crisis.
During his hour-long press conference that followed the conclusion of the NATO Summit in Washington, DC, Biden scored some points with supporters but also gave new ammunition to a growing number of fellow-Democrats who are concerned whether he still has what it takes to be the party’s presidential nominee.
The press conference was “an ink-blot test in that those who want him to stay in think he did well, and those who want him to step aside think that his gaffes during the presser were further proof of the untenable nature of his re-election,” Jenny Wang, senior vice president of Susan Davis International, a public relations and strategic communication firm, , said via email.
Biden’s performance underscored a critical reality about communicating with the public about a disaster, scandal, or other emergency: what you say and how you say it can help regain the public’s trust during a crisis—or make it harder to get it back.
