Harris’s presidential campaign is embracing Gen Z trends like „brat summer“ and memes that have spread like wildfire across the internet remixing some of her most cringe-worthy public flops.
Kamala Harris’s presidential campaign is seeking to paint the vice president as “down with the kids” by embracing Gen Z trends like “brat summer” and memes that have spread like wildfire across the internet remixing some of her most cringe-worthy public flops.
“With age and fitness for office posing such central questions in the 2024 race so far, the Harris campaign’s ability to play into the memes could engage young voters who get their news from social media and shake off the traditional stiffness of campaign communications,” Axios reported on Monday.
The most prominent example of Harris’s team attempting to engage young people is its echo of one of the hottest pop-grunge albums of the summer, from pop star Charlie XCX called Brat. As Glamour describes, “brat summer is an aesthetic and a way of life” inspired by the album with the lime green cover, and is “the sonic equivalent of a grimy, sweaty dance floor.” The album represents a stark departure from the pink Barbie-themed summer of 2023.
“It is all deep beats and manic energy. But, as many critics have noted, all of this feral party-girl energy is laced with a vaguely unsettling dose of millennial anxiety,” the Glamour piece reads.
