„Kamala IS brat.“ How Kamala Harris‘ campaign is embracing the memes.
The presidential campaign of Kamala Harris is embracing support from singer Charli XCX who wrote the singer is „brat.“
The presidential campaign of Kamala Harris is embracing support from singer Charli XCX who wrote the singer is „brat.“
The presidential campaign of Kamala Harris is embracing support from singer Charli XCX who wrote the singer is „brat.“
The presidential campaign of Kamala Harris is embracing support from singer Charli XCX who wrote the singer is „brat.“
Less than 24 hours after President Joe Biden announced he would end his reelection campaign and endorse Vice President Kamala Harris for president, Harris has been met with an outpouring of enthusiasm from high-ranking Democrats, celebrities and the public.
Some of the most unexpected voices among the rabble have been fans of Charli XCX, the British hyperpop artist whose critically acclaimed „Brat“ has been the predominant album of the summer. Memes about the album and its signature lime green aesthetic have exploded online since its release in June, with many dubbing the summer of 2024 as „Brat summer.“
Even Charli XCX herself got into it hours after Harris was endorsed by Biden. „kamala IS brat“, she posted on X (which, if you exist in the context, you know is a positive thing).
Since late June, when Biden’s disastrous debate performance raised alarms about his fitness to stay in the race, Harris‘ name began being floated as Biden’s probable successor. Along with it came memes — particularly ones linking her with „Brat“, including popstar-style video edits of Harris dancing to songs from the album.
Ryan Long, a 22-year-old Charli XCX fan behind one of the most viral video edits, the video took him three hours to make. It now has 3.6 million views. When he saw Harris‘ official campaign appeared to be embracing the memes about her, he said he was „so excited.“
„I was screaming“, he said. „I looked away from my phone for five or 10 minutes, and when I looked back, I had so many texts from friends and all these people tagging me in the comments.
