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Microsoft Follows Google With Generative Search, but With a Twist

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Microsoft says its new feature is focused on accuracy, including source links alongside text.
Microsoft says its new feature is focused on accuracy, including source links alongside text.

Microsoft’s Bing search engine is leaning further in to artificial intelligence, with a new test feature that summarizes search results for users. The move comes months after Google pumped the brakes on its AI summaries after the feature spread conspiracy theories and dangerous health advice.
The new feature, which Microsoft is calling Bing generative search, uses generative AI technology to create new results pages that provide summarized answers that are „easy to read and understand“, with links and sources listed alongside the generated text.
„We’ve refined our methods to optimize accuracy in Bing“, Microsoft said while announcing the new feature on Wednesday and emphasizing that it’s still in testing. „We are slowly rolling this out and will take our time, garner feedback, test and learn, and work to create a great experience before making this more broadly available.

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