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For the longest time ever, Microsoft’s Bing was typically viewed as a slightly inferior version of Google. To be fair, Google had a good head start on things and perfected their algorithms over the years. But now it looks like Microsoft could be catching up, thanks to the introduction of generative AI capabilities they’re applying to its Bing search engine.
The company has announced that they are rolling out generative search to Bing for a small percentage of users.
