Samsung Electronics introduced a new line of Samsung Friends accessories on July 29 — designed in collaboration with global confectionary brand The Hershey
Samsung Electronics introduced a new line of Samsung Friends accessories on July 29 — designed in collaboration with global confectionary brand The Hershey Company. Samsung Friends is a lifestyle accessory brand created through collaboration between Samsung Electronics and 3rd party accessory manufacturers. The brand engages in various activities such as collaborations with different brands and IPs, the use of new materials, and partnerships to convey eco-friendly messages. The collaboration with Hershey’s introduces 12 one-of-a-kind accessories inspired by Hershey’s iconic confectionery packaging for Samsung’s latest Galaxy devices — Galaxy Z Fold6 and Z Flip6, the Galaxy Buds3 series and the Galaxy Watch7.
