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Google Pulls Its Tone Deaf Gemini AI Olympics Ad And Responds To Backlash

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Seems like Google shot itself in the foot on this one, before it even got to the starting block.
The 2024 Paris Olympics Games are underway, and so is Google’s Gemini advertising blitz. You can hardly tune in without seeing a commercial for Google’s generative AI tools, but you won’t be seeing one of the ads anymore. Google has decided to pull one of its spots following a bit of a scolding from the internet at large.
The ad in question is called „Dear Sydney“, and it features a little girl who wants to write a fan letter to US hurdler and sprinter Sydney McLaughlin-Levrone. Sweet, right? Well, it might be if the little girl was actually writing said letter. Instead, Google’s cold, artificial large language model handles all the heartfelt stuff from a writing prompt: „Gemini, help my daughter write a letter telling Sydney how inspiring she is.

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