Piracy evolves, too. The Olympics demonstrated that torrents are a threat of the past, as websites with illegal live streams are now main cause of headaches for intellectual property rights holders.
These days, you can see the Olympic rings literally everywhere. However, the symbol is an intellectual property of the International Olympic Committee (IOC), and so is all the sports content we see every day. Apart from strictly geoblocking the content shared online by the respective broadcasters, the IOC, understandingly so, puts great effort into tackling all the illegal sources that share live streams or recordings of sports broadcasts.
Broadcasting licenses are very pricey and difficult to obtain given the competition in the broadcasting market.
