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The Backlash Against Blake Lively, Explained

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The press tour of Colleen Hoover’s ‘It Ends With Us’ sparked rumors on TikTok of a feud between Blake Lively and director Justin Baldoni, growing into a backlash.
Blake Lively and Ryan Reynolds have long been viewed as something of a perfect couple, but after rumors of a feud plagued the press tour of It Ends With Us, fans turned on Lively.
All of a sudden, Lively has been subjected to a wave of backlash that has been compared to the fall of Jennifer “JLo” Lopez, who was thoroughly criticized by TikTok commentators after an awkward clip of her went viral.
Lively has been experiencing a similar shift in public perception, with past interviews of the actress examined for character flaws, and commentators coming to the conclusion that she is out of touch.
The backlash began with the newly released film adaptation of Colleen Hoover’s book, It Ends With Us, which stars Blake Lively and Justin Baldoni, who also directed the film.‘It Ends With Us’ Tour Sparks Rumors Of Drama
Rumors of a rift between Lively and Baldoni were given greater weight after a clip of the two seemingly arguing on set was leaked online. The Hollywood Reporter claimed that “two different cuts” of the movie had emerged from the creative clash.
During the press tour, fans noticed that Lively was taking interviews separately from Baldoni, and that Baldoni was taking care to discuss the sensitive subject matter of the film, which features domestic violence.
In contrast, Lively had a lighter touch, seemingly brushing off serious questions and appearing to take more carefree attitude.

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