As Disney announces its password sharing crackdown will begin in the near future, it’s time with re-evaluate our relationships with streaming platforms.
Well, it’s finally happening. After months of predicting when the Disney Plus password crackdown would begin, we finally know when it will: September 2024.
Announced by Disney CEO Bob Iger during the entertainment giant’s Q3 2024 earnings call (thanks to The Motley Fool for the transcribed quote below), you’ll no longer be able to use your family member or friends‘ Disney Plus account for free from next month – for anyone reading at the time of writing, anyway – onwards.
„We started our password-sharing initiative in June“, Iger told stakeholders on the call. „That kicks in, in earnest, in September.“
Initially, Disney said it would forbid account sharing in June, but it turns out there were many of us who weren’t affected because only select countries were impacted by the mid-2024 crackdown (the US was not one of them). Now, though, the rest of Disney Plus‘ global fanbase will be stopped from sharing accounts between households. Well, unless the primary account holder adds you as an extra member on their monthly or yearly subscription, which will force them (or, rather, you) to stump up an extra fee that’s yet to be revealed.Why is Disney cracking down on account sharing?
There’s one major reason: money. By cracking down on password sharing between households, non-primary account holders will be forced to do one of two things: sign up for their own account, or ask their family member or friend to fork out for the Extra Member feature that was unveiled in February so they can continue to watch the best Disney Plus movies and best Disney Plus shows in a different residential building.
