AI upgrades
What sparks an iPhone upgrade? It might be a revolutionary design change like flat edges to curves or the introduction of Face ID. More likely, it’s a photographic feature like a decent telephoto lens or when Portrait Mode first arrived and transformed every new iPhone 7 Plus into a virtual pro-level camera.
Sometimes, it’s not so much the features alone that inspire an upgrade – it’s the FOMO. I know that anyone who saw my Portrait Mode images from that iPhone 7 Plus was so agog that they looked dismissively at their likely iPhone 4s or 5s and almost immediately began researching the trade-in prospects and costs for that new device.
On the eve of the Apple iPhone 16 Event („It’s Glowtime!“), I was reading Mark Gurman’s latest Bloomberg newsletter, which discusses some smartphone industry watchers‘ hopes that Apple Intelligence sparks a supercycle of upgrades. Gurman doesn’t believe this will happen, and I’m inclined to agree – mostly.
The problem with artificial intelligence, as perceived by most people, not in the tech space, is that it is both a colossus capable of anything and a black box that has no obvious utility to their everyday lives. Consumers are undoubtedly intrigued and inundated with the possibilities of these generative tools. They marvel at videos created by OpenAI’s Sora and how Google Gemini, ChatGPT, and Copilot can answer questions and summarize vast swaths of text.
Some people need these things, but most average consumers and many millions of iPhone owners are likely wondering what they might do with any of these new fangled tools.
