With the latest Galaxy Buds3 series from Samsung Electronics, users can discover a whole new level of immersive listening and communication anytime, anywhere —
With the latest Galaxy Buds3 series from Samsung Electronics, users can discover a whole new level of immersive listening and communication anytime, anywhere — whether they’re enjoying music or taking a call. Offering a comfortable fit, rich sound quality and advanced AI features, the Galaxy Buds3 series delivers the perfect trifecta for an unparalleled sound experience.
Samsung Newsroom met with Helen Nam and Donggi Kim from the Wearable Product Planning Group, Mobile eXperience Business at Samsung Electronics, to learn about what went into creating the new Galaxy Buds3 and Buds3 Pro.
Creating a Comfortable Fit Using 3D Ear Data and AI
Q. What was your biggest concern when planning the Galaxy Buds3 series?
Nam: For the Galaxy Buds3 series, we had an internal goal of planning the new products from scratch — instead of improving previous versions. Fit is the most important factor for the Galaxy Buds series since an ergonomic fit is the foundation of premium sound quality and convenience. Because the human ear is as unique as a fingerprint, we conducted extensive research on ear shapes and collected a variety of 3D ear data. Based on our findings, we were able to come up with a new design boasting a more secure fit.
Q. How has Galaxy AI affected planning the Galaxy Buds3 series?
Kim: We aimed to deliver a personalized listening experience to every individual with AI. When users wear the Galaxy Buds3 series, the Active Noise Canceling (ANC) feature and sound are optimized based on AI-powered algorithms that analyze real-time differences in sound through internal and external microphones.
