Oura is an established leader in the smart ring market, but now the company has a brand new player in the game; the Oura Ring 4.
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Oura announced its new Oura Ring 4, featuring upgraded hardware for smarter health sensing and greater comfort, plus up to eight days of battery life.
The new generation also adds a number of software improvements and pairs with a refreshed Oura App experience.
The Oura Ring 4 is available for now pre-order, with general availability beginning October 15.
The smart ring market has kept a steady hold on our attention this year, with players like the Samsung Galaxy Ring finally joining the fray. Yet despite the growing competition, Oura has maintained its edge, offering shoppers a well-rounded device and highly reliable tracking. Today, Oura announced a brand new generation, the Oura Ring 4, with a slew of hardware and software updates to further improve user experiences.Oura Ring 4: Hardware and design updates
To start, the Oura Ring 4 debuts a sleeker build than its predecessor, with reduced sensor domes inside the ring and a full titanium interior. This means less friction when slipping the device over knuckles, plus enhanced durability. Oura also expanded its range of fits to include sizes 4 through 15, offering a better wear experience to more fingers.
Unlike the last generation, the device is only available in one style. The company dropped its plateaued Heritage design in favor of the fully rounded Horizon, with the ring available in six unique finishes: Gold, Rose Gold, Black, Brushed Silver, Silver, and Stealth.
