After ditching Google Ads, US Mobile wants to take the money it saved and use it to build a new referral program for fans.
US Mobile has cut ties with Google Ads due to Google’s latest policy changes, which require all payments to be made using ACH.
The carrier claims Google’s new payment policies would cost it around $300k a year in current savings through cashback rewards on credit cards and other payment methods.
To help offset the costs of ditching Google ads, the company is upgrading its referral program in a big way. While the first two referrals only pay $25 each, future referrals climb in value to $225 each after the fourth referral with a max of 10 per year. You can earn $1,500 in total.
A new chapter in the mobile wars is unfolding as big carriers quickly start buying up every prepaid carrier that matters with major acquisitions like Verizon buying Total Wireless, T-Mobile buying Mint Mobile, and the list goes on. The new reality is that a growing number of prepaid carriers are arguably just puppets for big wireless. The good news is US Mobile remains independent and is committed to limiting its reliance on big giants for its advertising and distribution. In fact, its CEO recently took to Reddit to announce it has parted ways with Google Ads and will look into other ways to grow its customer base. That includes relying on its fans.
Rocking the Google ads boat is a risk, but thankfully the move seems to be working out just fine. Not only is the company saving millions on advertising, but it is also seeing positive growth through other avenues like customer referrals. Now it wants to kick things up a notch.
