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The Galaxy S25 Ultra: More "S25", less "Ultra"

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While the Galaxy S25 Ultra is going to be really capable, it’s also headed in the wrong direction in a key area. Stick with me and see why I think so!
Without a shadow of a doubt, the Galaxy S25 Ultra is not just one of the most anticipated smartphones of 2025, but also one of the three or four devices that are going to dominate the flagship realm next year… and probably the year after.
Things couldn’t be different, as Samsung is still the go-to brand for millions and millions of people out there, tech-savvy or not. I’m a big promoter of the Far East brands like Xiaomi, Huawei, Oppo, OnePlus (and the rest of them) – they make mind-blowing flagships with killer specs – but people en masse favor Samsung. That’s the power of the brand.
That being said, I want to point out that while the Galaxy S25 Ultra is going to be really capable, it’s also headed in the wrong direction in a key area. I mean, the phone itself will be fast, reliable, powerful, and more, but when it comes to its exteriors… it doesn’t take me to cloud nine.
Generally, I don’t care that much about a phone’s looks: flat or curved screen, ultra-thin bezels or not, wasp waist or a thicker frame… it’s all irrelevant. What I want from a phone is to be reasonably fast (by my standards, that means flagship-level speeds), to offer a nice battery life (with fast charging), and to have a superb camera (possibly five superb cameras, thank you very much).
However, with the Galaxy S25 Ultra, I look at things a bit differently. I’m perfectly willing to accept flagship specs and flagship performance in a non-flagship body from any other phone, but Samsung’s „Ultra“ line – at least its last three iterations – were amazing on the outside. That’s why I hate to see it go on the Galaxy S25 Ultra:

The dummy units for the Galaxy S25 family. | Image credit – X account Ice Universe I like to think out of the box… and I like boxes
As you probably know, the Ultra model in the Galaxy S22, Galaxy S23, and – of course – Galaxy S24 families was the distinct one.

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