The iPad led global tablet shipments in Q3 but Amazon more than doubled its third-quarter tablet shipments.
The global tablet market had a solid third quarter this year with shipments of the device rising a strong 20.4% year-over-year to 39.6 million units. Part of the reason for the strong increase was the poor numbers that the tablet market had last year. 2023 was the first year that Apple went without introducing a new iPad since introducing the first one in 2010.
So far this year Apple has unveiled two new iPad Pro models, both with OLED displays, and both powered by the M4 chipset. Also released this year were two iPad Air (2024) models both equipped with the M2 chipset. Apple also added a new 13-inch variant to the iPad Air (2024); that line now has 11-inch and 13-inch options, same as the iPad Pro, for those who want a large-screen iPad but don’t want to pay top dollar for an OLED display. Just last month the iPad mini (A17 Pro) was unveiled.
According to IDC, the iPad remained at the top of the tablet market as Apple shipped 12.
