Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft Heineken.
Amsterdam-based global beer brand Heineken has long positioned itself as a premium beer. Part of that positioning is having a Star Quality program which trains bartenders to perfectly pour a draft Heineken.First New Champion Since 2020
Since 2013, Heineken has promoted the importance of properly-poured draft Heineken through a global competition. Previously known as the Global Bartender Final, the competition was last held in 2020. In its new form, the Heineken Global Draught Championships (in Europe and other parts of the world, “draft” is spelled “draught”) hosted 16 bartenders from around the world—as diverse as Sweden, Croatia, India and Guadeloupe, as well as Heineken’s home country of Netherlands—in Amsterdam for an in-person showdown. Also new for 2024, partnership markets were encouraged to bring a consumer to attend the Championships.
After over two hours of competition, Jason Dennis Dcruz from Malaysia was crowned the 2024 Heineken Global Draught Champion.
