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This year's early Black Friday deals are better than ever – here's what I'm buying as a shopping expert

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Don’t wait for November 29 – shop record-low prices right now
The Black Friday shopping season is upon us earlier than ever, thanks to sales from Walmart, Best Buy, Amazon, and Target. While retailers typically reserve their best deals for Black Friday (November 29 this year) or even the week before, I’ve been more impressed than ever with this year’s early Black Friday deals. You can find new record-low prices on tech gadgets, appliances, and smart home devices from brands like Apple, iRobot, LG, Nespresso, Keurig, and Amazon.
As TechRadar’s deals editor, who’s on their seventh year covering Black Friday, I shop for sales as a living (and for pleasure), which makes me sort of an expert. I use price tracking tools on highly rated products to find the best possible deals at their lowest price. Many of today’s early Black Friday deals are also items that TechRadar has reviewed and tested or that I own.
All the deals listed below represent outstanding value that I personally vouch for. I can’t imagine prices dropping further at official Black Friday sales, so you should take advantage now and avoid the madness of Black Friday proper.The 11 best early Black Friday deals I’d buy now
I already own the best-selling Ring Video Doorbell and can’t imagine living without it. The smart doorbell includes a built-in battery and allows you to see, hear, and speak to anyone from your phone or computer. Today’s Black Friday deal from Amazon is a record-low price.
If you want the cheapest OLED display on the market, take advantage of this deal on LG’s B4 OLED TV. For just $599.99, the 48-inch display features self-lit OLED pixels, and Dolby Vision enhances color and contrast beyond what the average backlit TV can do. Its built-in gaming features and 120Hz refresh rate make it an unbeatable deal for gamers looking to upgrade. Today’s Black Friday deal is an absolute steal, and I can’t imagine the price dropping any further.
This is another product I already own and love – Ninja’s top-rated 8-quart Foodi air fryer. Now on sale for its lowest price, the Ninja Foodi features a large dual-basket design that allows you to prepare multiple foods at once and six preset cooking programs for fast and easy meals.

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