But which Apple Watch?
Strava has just dropped its annual Year in Sport: Trend Report for 2024, revealing that the Apple Watch is top of running, even beating out the best Garmin watches when it comes to popularity.
Every year Strava pulls data from its platform and surveys its users to give us some key highlights for 2024, and the results are as interesting as ever.
It tells us which of the best running shoes are most popular underfoot, which smartwatches are the most popular, and which sports and trends are on the up.Strava by the numbers for 2024
So what are some of the headlines when it comes to Strava’s 2024 in numbers?
Starting with the social aspects of Strava, the platform says its seeing a massive increase (59%) in group activities, including more activity where people stop and rest or grab a coffee.
