Amazon’s Shopping app has new AI-powered recommendations, but there’s a high chance you don’t have access to them yet.
These days, it’s almost impossible to imagine a day without reading about an AI-related announcement. Amazon has announced a new AI feature called Interests for its shopping app.
As the name suggests, the feature helps you find items of your interest. The selling point of Interests is that it uses large language models (LLM) to understand our everyday language. For instance, you can give it a prompt like “Brewing tools and gadgets for coffee lovers under $100 from top brands.” The prompt is then translated into queries and attributes that search engines can process and use to come up with product recommendations.
