Amazon’s Big Spring Sale is finally live. Here’s everything you need to know to shop savvy and save through March 31.
Amazon’s second annual Big Spring Sale (commonly known as the Amazon Spring Sale or Spring Deal Days in the UK) officially kicked off today, Tuesday, March 25.
The last week has already been littered with plenty of early offers at the retailer, but the official Big Spring Sale will extend through Monday, March 31. Earlier this month, Amazon shared that customers can expect savings of up to 40% off categories like home, outdoor, and more, highlighting daily deal drops, select Prime-only offers, and more. When is Amazon’s Spring Sale?
Amazon’s Big Spring sale starts today, Tuesday, March 25, 2025.
My early estimations — based on information shared on Amazon’s Seller Forum in February — placed the Big Spring Sale returning on Wednesday, March 26. On March 18, Amazon confirmed that the second annual Big Spring Sale event will begin on Tuesday, March 25, and end on Monday, March 31, 2025.
Amazon frequently runs sales several times during the year, and I saw tons of products discounted ahead of President’s Day last month. The company’s most popular Prime Day sales occur in October and July.
Last year, Amazon introduced the Big Spring Sale, signaling a new annual sale event during the month of March on the retail giant’s calendar. It was not a Prime-exclusive event. However, expect to see select exclusive Prime member offers. Unlike Prime Day, the spring sale runs for multiple days, not just two. This year, the sale event is March 25-31, 2025.
