Apple faces a class-action lawsuit for „falsely advertising“ its Apple Intelligence features that failed to deliver the promised AI capabilities.
Axios reports that Apple has been sued for false advertising over Apple Intelligence. Now, if you remember, Apple Intelligence launched last October as a built-in feature of Apple’s iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1. Pretty quickly, things got off to a rocky start.
For example, notification summaries, a feature in Apple Intelligence that summarizes your notifications for you, in true LLM fashion, summarized a BBC headline and falsely claimed that the UnitedHealthcare CEO’s alleged murderer, Luigi Mangione, had killed himself; prompting a response from Apple and a pause in notification summaries for news apps.
The class-action lawsuit, filed in the United States District Court, Northern District of California, San Jose Division, accuses Apple of false advertising, fraud, and breach of contract, among other things. The plaintiff, Peter Landsheft, claims Apple misled consumers into buying the iPhone 16 lineup based on AI features that do not exist or at least not yet.
The lawsuit alleges Apple knew the features were not ready but went ahead with the marketing blitz anyway. The lawsuit points to Apple’s aggressive marketing campaign, which painted Apple Intelligence as a game-changer.
