To introduce the Galaxy S25 series to the world, Samsung Electronics launched a series of bold and immersive marketing campaigns across key markets — each
To introduce the Galaxy S25 series to the world, Samsung Electronics launched a series of bold and immersive marketing campaigns across key markets — each designed to showcase the flagship lineup’s AI-powered next-generation capabilities. From an interactive watercraft experience in Australia and a metro station rebrand in Chile to a laser show in Malaysia and an esports tournament in India, these activations brought the Galaxy S25 experience directly to consumers through dynamic and engaging events.
Samsung Newsroom explores some of the standout campaigns that marked the arrival of the Galaxy S25 series worldwide.
[Australia] Elevating Morning Commutes With the Galaxy Go Fleet
In Australia, Samsung launched the Galaxy Go Fleet — a fleet of custom-branded watercraft that transformed daily commutes across Sydney Harbour and the Brisbane River into an interactive Galaxy S25 experience. Passengers on board had the opportunity to test key Galaxy AI features, including Now Brief and Audio Eraser, and experienced firsthand how the Galaxy S25 series helps them start and navigate their day with ease.
[Peru] Introducing the Galaxy AI Train on Lima Metro’s Line 1
Samsung Peru became the first tech company in Peru to rebrand a metro train by introducing the Galaxy AI Train on Lima Metro’s Line 1, a key transportation route serving over 500,000 passengers daily. In celebration of the Galaxy S25 series launch, passengers received exclusive metro cards and promotional goods — further enriching their unique transportation experience.
[Chile] Transforming Tobalaba Metro Station and Illuminating Santiago’s Night Sky
Samsung Chile made its mark in Santiago with two high-profile activations to celebrate the launch of the Galaxy S25 series. Tobalaba Metro Station, one of the city’s busiest transit hubs, was officially renamed “Galaxy AI” — immersing daily commuters in the Galaxy S25 experience.
The celebrations continued with a spectacular drone light show where over 300 drones illuminated Santiago’s night sky with stunning visual arrangements alluding to Galaxy AI and the Galaxy S25 series.
