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I wouldn't buy the new Roku OLED TV – not when the LG OLED equivalent is even cheaper, while it lasts

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It’s very cheap, but I’d go for an LG with Roku Ultra for essentially the same price
A new OLED Roku TV has just been announced, under the Philips name, and with a launch price of just $1,299 for a 65-inch model, it’s a very tempting proposition – Roku is one of the best smart TV interfaces out there, and combined with an OLED screen, you’re going to get some serious picture quality.
Like all the best OLED TVs, it includes 4K 120Hz support for gaming, including AMD FreeSync. So it looks like a good package… but as someone who’s seen basically every current OLED TV in person, I wouldn’t be drawn in by its flashy budget price.
I’d buy the LG B4 65-inch, which is currently available for $1,199 for the 65-inch model at Amazon and also at Walmart – and then I’d buy a Roku Ultra (2024) to add those Roku features, which costs under $100. Same total price as the Roku, but I think that’s a preferable setup, so let’s dig into why.
The LG B4 delivers the rich image quality of OLED, with LG’s expert image processing to make the most of it, as well as a great built-in smart TV system. It has four HDMI 2.1 4K 120Hz ports, making it future-proof for gamers too – a rarity even in 2025. This price is also available at Walmart – but stock is running low in all cases!
First, an important caveat: I haven’t tested or measured the Philips Roku TV, so I’m having to make a few educated assumptions here – though I’m confident about them.

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