The behemoth game looms large and other companies will try their darnest to stay clear of its wake.
If everything goes according to plan — which we sincerely hope — Grand Theft Auto VI will be released this fall. It could very well become the biggest video game launch in history, with the potential to generate over 3 billion USD in revenue within its first year.
But Rockstar’s game isn’t just highly anticipated — it’s also something many game companies fear. Because Grand Theft Auto VI casts a long shadow, and no other developer will want to release anything new anywhere near it. This forces many studios to plan their upcoming launches around the game, which also presents a major risk — especially if Grand Theft Auto VI ends up being delayed.
