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Last month, Apple officially took the wraps off its latest budget-friendly iPhone: the iPhone 16e. It’s not a cheap phone by any means, but it is a cheaper iPhone if you’re looking to buy an iPhone. It turns out Apple’s strategy is paying off. According to the latest sales figures, Apple’s iPhone 16e has managed to outsell the third-gen iPhone SE it replaced.
According to the report from IDC, the iPhone 16e experienced 60% stronger sales in its first three days compared to the iPhone SE back in 2022.
