Swifties are busy investigating Easter eggs for ‚Reputation (Taylor’s Version).‘ Here’s when they think the album will be re-released.
The Easter eggs are Easter egg-ing.
As Swifties know, nothing is ever “just a coincidence” when it comes to Taylor Swift. Her devoted fans have examined every outfit, Instagram post, and music video in an effort to unveil any Easter eggs that might predict her next move, and their track record is quite impressive. They’ve predicted her album titles and song collabs, and even correctly foretold that she would announce the release date of 1989 (Taylor’s Version) on Aug. 9, aka 8/9 — the last U.S. Eras Tour stop. Reputation (Taylor’s Version) is the latest album with fan theories comparable to CIA-level investigations and once again, the fans found some convincing Easter eggs that corroborate their claims: that the re-release of her 2017 album is coming soon.
Out of all six of her re-records, Reputation (TV) is the one album that Swift has been the most discreet about. With her other albums, she dropped singles, created puzzles based on her lyrics for fans to solve, and even wore each record’s signature color in cryptic Instagram posts to boost excitement before each release. However, with Rep, it wasn’t until August 2023 when the album’s hit single “Look What You Made Me Do” was included in the season premiere of Wilderness, a new Prime Video series, that fans even knew that the re-recording existed.
So, no, Swift hasn’t come right out and posted her album cover with a release date attached, but fans aren’t surprised, as they anticipated this would be her approach to the press for Rep based on an Instagram post from 2017. Just two months before the album’s first release, Swift posted the cryptic caption, “There will be no further explanation. There will just be reputation” — a shock drop that people believe will be replicated for the re-release.
While Swift has been nodding to her album for years, the Easter eggs for Reputation (Taylor’s Version) have only gotten clearer. Here’s what you need to know.
Fans are convinced that Swift will announce something big at the American Music Awards (aka, the AMAs) on May 26. Ahead of the award show, fans noticed that the categories listed on the singer’s merch site — Apparel, Music, Accessories and Sale — spell out AMAs. On X, formerly called Twitter, Taylor Nation also hinted at the AMAs holding some significance. “And our town, it looks so sMall from wAy up here. Screamed, ‘vote for the chairman’ at the night sky. #AMAs,” the account posted on May 6.
