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Fujifilm’s X Half is a Gen Z camera with a Boomer price tag

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Fujifilm announced its new compact digital X Half camera, which only takes photos in portrait mode. Here’s what you should know.
Fujifilm just announced the new compact digital X Half camera. The company says the camera will help people rediscover and reinvent the charm of film photography in a digital format. Evolving from the concept of classic half-frame cameras, this one lets you take photos as one would back in the day, but always in portrait mode.
Fujifilm’s X Half is the latest model in the X series. With a lightweight 240g body, this compact camera can shoot at half the size of 35mm film. Available in Charcoal Silver, Silver, and Black, it uses a 3:4 aspect ratio, instead of the 3:2, 4:3, and 16:9 ratios commonly used in digital cameras.

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