Apple and Google have the top two most valuable brands in the world.
According to Kantar’s BrandZ report for 2025, the Apple name is the most valuable brand on Earth with a valuation of $1.29 trillion. Not only does that make Apple the most valuable brand in the world, but it also represents a 28% year-over-year increase in the valuation of the company’s name. For Apple, it became the first company to have a brand valued at more than $1 trillion, and it was also the third consecutive year that the Apple brand was the most valuable.
Google was second with a value of $944.1 billion, up 25% on an annualized basis, followed by Microsoft ($884.8 billion, up 24% year-over-year). Amazon ($866.1 billion) and Nvidia ($509.4 billion) joined Apple in the top five. Thanks to the growing popularity of AI, Nvidia, whose GPU chips are used as an AI accelerator, saw the value of its brand rise 152% on an annualized basis.
