These 13 tool brands are owned by Stanley Black & Decker, the largest tool and outdoor equipment manufacturing company in the world.
Stanley Black & Decker is a huge name in the industry of tools and outdoor power equipment — not just in the U.S. but in the global market. It parents several well-established tool brands under its chain, including but not limited to DeWalt and Craftsman. Being ranked first, the company has its foothold in over 60 countries with a family of around 50,000 employees belonging to different cultures and backgrounds. For Stanley, the goal is not just to bag profits but to provide solutions to the wide variety of user issues that they encounter through its reliable and carefully engineered tools.
The brand continues to grow at a steady pace. In 2024, it generated a revenue of $15.4 billion, while the first-quarter revenue for 2025 sits at $3.7 billion, depicting a promising future for the company as the year progresses. Furthermore, sustainability remains a core value for the brand, as it is actively working on transitioning to renewable sources of energy to minimize its carbon footprint. Reusing and recycling practices are also adopted to achieve the Zero Waste to Landfill status. Besides, it has also committed $30 million to various initiatives that will help build the future of tradespeople by enhancing their skills with the aim of 2027. However, the group announced a price increase in April 2025 for its tool brands, following the increased tariffs.DeWalt
Anyone whose profession revolves around working with different hand and power tools is familiar with the name DeWalt. It was not a matter of a few years, but it took DeWalt an extended line of high-quality tools and top-notch customer service experience to position itself as a big shark in the industry. What started as a small company in 1924 by Raymon DeWalt grew to be one of the most reputable names in today’s era.
However, DeWalt did not stop experimenting with their tools and adopting newer technologies and innovations into their product lines. For instance, in 1992, they launched their first set of portable electric power tools and continued to advance them further with Tool Connect (Bluetooth-enabled batteries for tool tracking) in 2015, Flex Volt (the first-ever automatic voltage-changing battery) in 2016, and a lot more.
Thanks to these innovations, the brand stayed relevant across the decades and continues to enjoy revenue growth in 2025— for the 8th consecutive quarter. According to data by Global Marketing Insights, DeWalt comes under the top six companies in the electric power tool market share. One reason behind this is that the brand has something for everyone, whether they are a homeowner who does the occasional fix around the house, an experienced at-home mechanic, or just need a tool for the next camping trip outdoors, DeWalt has it all.Craftsman
Craftsman tools are undoubtedly some of the best out there, offering an extensive range of hand and power tools, as well as outdoor power equipment and storage options. 1927 marked the beginning of the company, and since then, it has not stopped innovating. In 2017, it became part of the Stanley Black & Decker group, and in 2018, Craftsman witnessed the revival of its products with better offerings and usability. Consequently, the V-Series from this brand has three Popular Mechanics awards under its name as of 2025 — winning two of them this year alone.
Another interesting detail: For the loyal Craftsman fans out there, join up with the Craftsman Fan Zone, where you can get your hands on step-by-step guides for exciting projects, explore DIY ideas, or come across firsthand stories and experiences of well-known celebrities associated with this niche. The brand has become America’s most trusted hand tool brand in 2025, as per the research done by Life Story. Also, it is ranked among the top 25 leading brands based on an online national survey of 261 DIY tool and residential outdoor power equipment users.Stanley Tools
From a small shop in 1843 to being the number one maker of tape measures in the world and selling around 40 million units per year, Stanley Tools has created a legacy like nobody else. The brand offers the highest quality of hand tools, including their renowned tape measures, hammers, and utility knives, while the power tools include vacuums and power stations. Not only this, but they also provide the customers with an array of outdoor and storage tools on top of handy accessories that will make the professional work life more comfortable.
Furthermore, the Stanley FatMax line of tools is built to offer reliability and trust. The hammers give you nice leverage so you can easily pull out the toughest of nails with less effort, while the tough, high-visibility tape measures help you measure down to the last inch like a pro. Sustainability remains the priority of Stanley Tools, and efforts have been made to continue down a sustainable road, such as the manufacturing facility in China, which has reduced the cooling water discharge by about 13 million gallons. Meanwhile, their CDIY facility in France was honored by the government to be the first and only „Zero Industrial Liquid Discharge“ facility in the country in 2014.Black+Decker
Be it power tools, outdoor care products, or home equipment, Black+Decker has been one of the key leaders of innovation in this industry.
