TikTok now lets brands bid via search ads, challenging Google by targeting high‑intent users with video and search ad campaigns.TikTok has globally rolled out its Search Ads feature, introducing a new form of keyword-based advertising that places video and carousel ads directly within user search results. According to statistics, over 57% of TikTok’s massive 2 billion-user base use the search function and 25% do so within just 30 seconds of launching the app. Advertisers […]
TikTok has globally rolled out its Search Ads feature, introducing a new form of keyword-based advertising that places video and carousel ads directly within user search results.
According to statistics, over 57% of TikTok’s massive 2 billion-user base use the search function and 25% do so within just 30 seconds of launching the app.
