We are living through a defining moment in history. Technology has become a central force in our daily lives like never before, and the pace of
We are living through a defining moment in history. Technology has become a central force in our daily lives like never before, and the pace of innovation and change is truly extraordinary. In this rapidly evolving world, the human element — our thoughts, emotions, aspirations and needs — matters more than ever. Even as technology takes the lead, we believe our greatest strength lies in empathy and care.
As designers, our mission goes beyond creating innovative products. We aim to elevate people’s lives — to design tools and experiences that help them live better, longer and more meaningfully, by taming technology in service of humanity.
Samsung Electronics is a worldwide leader in tech and already plays an essential role in the lives of billions around the globe. Through our products, we help you clean your home, wash your clothes and dishes, preserve your food, store your memories, stay entertained, stay connected and express yourself — whether at home, on the move or in public spaces. This reach is both a tremendous privilege and, in the age of AI and accelerated technological change, an incredible opportunity and an immense responsibility.
That sense of purpose is what inspired me to join Samsung this year, after more than two decades as a designer and business leader across industries and cultures. I was drawn by the possibility to help reimagine the relationship between people and technology — putting humans at the heart of our product universe, to create a world where innovation truly supports and enhances our lives, unlocking, amplifying and elevating the human side of technology.
Rewriting the Code of a Design-Driven Company
To me, design is far more than a product or a user interface. It’s more than the interplay of form and function. I like to define design as the art of dreaming, crafting and taking to life distinctive solutions, meaningful experiences and authentic stories that deeply resonate with people’s needs and aspirations. In this sense, form and function follow meaning. Design becomes a force for purposeful innovation — one that begins and ends with people.
Across Samsung’s product portfolio, design serves as a language — one that understands people and interprets the complexity of the world around us. It has the power to humanize technology, transforming algorithms into emotion, features into feelings. In a time of accelerating complexity, design is how we restore clarity and foster deeper connections — with ourselves, our cultures and our lives.
Samsung’s commitment to design thinking dates back to 1996, when it declared the “Year of Design Revolution.
