Meta is following in the footsteps of Alphabet, which also announced that it would stop serving political ads in the EU.
Political, electoral, and social issue ads will no longer be served on Meta-owned platforms in the European Union, starting in October.
The parent company of Facebook and Instagram is complying with the Transparency and Targeting of Political Advertising regulation that is set to take effect Oct. 10, requiring tech companies to clearly label political advertising on their platforms and disclose who paid for it and how much, as well as which elections are being targeted, or risk fines up to 6% of their annual turnover.
