The decision comes ahead of the EU’s extensive new rules around transparency from advertisers.
Meta will stop allowing political advertising on its platforms in the European Union as of October 2025, blaming the EU’s new „unworkable“ transparency rules for what it called a „difficult decision.“ In a statement released by the company on Friday, Meta said the EU’s incoming Transparency and Targeting of Political Advertising (TTPA) regulations presented it with „significant operational challenges and legal uncertainties.“
As of early October, users on any of Meta’s platforms in the EU will no longer see political, electoral or social issue ads, which Meta says can currently be placed by advertisers who complete an authorization process proving their identity. Ads of this nature are also required to include a „paid for by“ disclaimer, and information about how much was spent on them must be publicly available.
