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Why Toyota Invested $250 Million In An Air Taxi Startup

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Toyota, alongside other car manufacturers, has taken an interest in flying vehicle air taxi companies, with Toyota giving a $250 million to one in 2024. Why?
One of the hot buzz words in the automotive world right now is mobility. Several car companies are shifting their focus towards „mobility“ in several mediums instead of just four-wheeled, human-piloted transportation. What does that mean? Generally, it refers to a few different modes of transportation, like self-driving cars and cars with high-level driver aids, but increasingly it’s including things like eVTOLs — a futuristic mode of transportation. The acronym eVOTL stands for electric vertical take off and landing, which is one of the newest forms of potential transportation. Powered by batteries in most cases, eVTOLs are essentially private aircraft that operate like helicopters. Some companies are already taking orders for personal eVTOL aircraft that don’t even require a pilot’s license.
Toyota, along with other major auto manufacturers like Nissan and Honda, have started to add mobility products like these to their stable of offerings — or at least the promise of future offerings.

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