„Our new logo is going away and our ‚Old Timer‘ will remain,“ Cracker Barrel said in a statement.
Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country store’s recent logo change and redesign.
„We thank our guests for sharing your voices and love for Cracker Barrel. We said we would listen, and we have. Our new logo is going away and our ‚Old Timer‘ will remain“, the company said in a statement, referring to the classic illustration of a man, known as Uncle Herschel.
„At Cracker Barrel, it’s always been — and always will be — about serving up delicious food, warm welcomes, and the kind of country hospitality that feels like family“, the statement continued.
The announcement comes after mounting controversy surrounding the new logo, which had foregone the illustration of Uncle Hershel in favor of a simplified text-only logo.
President Donald Trump weighed in earlier Tuesday, arguing the company should bring back the old logo.
„Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and manage the company better than ever before“, Trump wrote in a social media post. „They got a Billion Dollars worth of free publicity if they play their cards right.
