Here are all the Apple rumors and leaks leading up to the fall announcement.
August is almost over, which means we’re getting closer to the Apple iPhone event — it usually takes place in mid-September. That also means we’ll finally get to officially lay eyes on the iPhone 17 lineup. The latest iOS 26 features will come preinstalled on the new models, as well as any additional features Apple reveals at the launch event. But since we (presumably) still have to wait a few weeks until the iPhone event, we can only speculate what the new devices will look like. As with most unreleased iPhones, rumors and leaks have trickled in about the hardware side ahead of the official introduction. Here’s what we’re expecting and what we can reasonably assume we’ll get from Apple in September.
What are the latest iPhone 17 rumors?
Could new „TechWoven“ cases be introduced with the latest iPhone 17 lineup? That’s what leaker Majin Bu claims, per a MacRumors report. The cases match the rumored design on the iPhone 17 models, with the wide camera bump. MacRumors says this could be a revamped version of the much-maligned FineWoven case, which was discontinued due to being susceptible to scratches and stains.
The leaker noted there are two lanyard holes for „convenient and secure carrying“, so it could be worn around your neck.
More recently, the same leaker shared what they allege to be the case colors, in a post titled „New TechWoven Case Colors for iPhone 17 Revealed.“ The colors shown in the image are grey/black, blue, green, purple and orange.
This is just a rumor and we won’t know what the actual iPhone 17 models or accessories will look like until Apple’s iPhone event next month. That said, the shared photos (including the one embedded above) are more convincing than usual.
How much will the iPhone 17 cost?
Apple’s announced plan to expand US-based manufacturing partners seems to give it at least some shielding from the steepest Trump administration tariffs that have already triggered price increases on everything from Switch consoles to high-end cameras to Sonos speakers. But given that President Trump’s trade policies can change from week to week, and Apple’s continuing reliance on Asia-based supply chains, price shocks remain an ongoing possibility. The bigger question is: Will Apple absorb any higher costs, or pass them on to consumers?
If prices do creep up, Apple may choose to pair it with an „upgrade.“ Consider this recent rumor posted by MacRumors from a leaker known as „Instant Digital“, suggesting that the default storage of the iPhone 17 line may start at 256GB, doubling the current 128GB baseline. While that could be accompanied by a price increase of $50, Apple could at least pitch it as a „better value.“ That said, the company doubled the default RAM of its Mac computers from 8GB to 16GB at no extra cost in 2024 — but that was before the current Trump tariff cycle started.
When will the iPhone 17 series be announced?
Most years, the flagship smartphones are introduced in September. MacRumors highlighted a story originally reported by iphone-ticker.de that the Apple iPhone 17 event could be Tuesday, September 9, according to information gleaned from German mobile phone providers.
It’s still too early to have the specific dates; some years, Apple only gives a week or two of lead time between sending invites and hosting the event. But years of past precedent show that sometime in September should be when the 17 models make their debut. This family of smartphones may be the last to follow that trend, however. There have been hints that the introduction of the iPhone 18 collection in 2026 will be split into a pro-tier announcement in the fall and a standard model announcement the following spring.
What will the new iPhone 17 lineup include?
Design leaks suggest that Apple is building an ultra-thin smartphone, likely to be named the iPhone 17 Air to match Apple’s ultralight laptop designation. Bloomberg’s Mark Gurman, often a solid source of advanced intel about Apple, reported in January that the iPhone 17 Air will be equipped with a basic A19 chip and will only have a single camera lens. It may also use Apple’s new in-house modem, which was introduced in February on the iPhone 16e. More details about this development may leak ahead of September, but that’s what we know for now.
An investor note from Apple analyst Jeff Pu indicated that the Air will have a titanium frame. If his reports are accurate, the lightweight smartphone will be the only entry in the iPhone 17 lineup to use that metal; the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are expected to be made of aluminum, which is oddly a lighter material than titanium.
