One of Apple’s most lauded features of the last few years might have been unpopular enough to get dropped next year.
Apple’s introduction of the Camera Control button on the iPhone 16 made it sound like one of the greatest innovations in the history of the iPhone. Just a year later, it appears that the company may change direction and drop the button with the 2026 iPhone 18 because not enough users are using it.
A post by Weibo leaker OvO OvO OvO OvO, formerly known as OvO Baby Sauce OvO, claims(source in Chinese) that Apple has informed its suppliers that it will stop ordering the components needed for the Camera Control button. The reasoning behind the decision is that the feature doesn’t drive enough engagement among users, and Apple wants to cut production costs.
That claim must be taken with a grain of salt for a few reasons. Firstly, the leaker behind it lacks any proven track record and doesn’t cite any sources of this particular information. More importantly, they’re better known for aggregating rumors from other leakers than sharing new information.
Secondly, it might be a bit too early for such big decisions with the iPhone 18.