It’s the new look and some new scrolling sounds
Netflix’s new look is now rolling out for the Apple TV 4K
It’s drawn mixed reactions since its debut in May
Beyond the new user experience there are new sounds that can’t be disabled as of yet
Netflix is one of the best streaming services around, and its entirely new look, which the streamer dubbed a “giant leap forward,” is now arriving on one of the most popular streaming box ecosystems, the Apple TV.
As spotted by some users on Reddit and within Apple’s tvOS App Store, the new look is a redesign of the homepage and adds sounds, and is officially landing on the Apple TV and Apple TV 4K streaming boxes, after debuting on other platforms.
This is likely a situation of ‘love it or hate it’ or ready or not, though. Subscribers have been vocal about their distaste for the redesign, particularly the change to the homescreen, which many have grown accustomed to – a classic scrolling through rows – without a clear reason. Netflix defended the new look in June 2025, and it appears the UI redesign is still rolling out as planned.
