Samsung has big plans for its next smartwatches, and it’s not afraid to say how it’s doing things differently from its rivals.
During a recent press conference, Samsung highlighted how its approach to smartwatches differed from its China-based competitors. The company’s current premium smartwatches – the Galaxy Watch Series 8 – just got announced not too long ago, but apparently, the South Korea-based giant is already working on the Galaxy Watch 9 and Galaxy Watch 10.
Recently, Samsung spoke to Korean media, and it highlighted its focus on the user experience on Galaxy Watch devices.
When asked about competition from China-based brands, Choi Jong-min (the executive director of Health Hardware Development Group, part of the Samsung Mobile Experience (MX) division) said that Chinese brands are focused on increasing market share, while Samsung is prioritizing longevity.
According to Choi, Chinese smartwatch makers are looking to attract new buyers, while Samsung is focusing on better performance for the duration of the smartwatch’s life.
