Taylor Swift’s New Heights appearance is a long-term boost for Travis Kelce’s podcast, and potentially the entire podcasting industry.
In the big scheme of podcast guests, it’s hard to get bigger than Taylor Swift. And that’s exactly what New Heights – hosted by Swift’s boyfriend, Travis Kelce with his brother, Jason – was banking on when the idea to have Taylor announce her new album on the show was hatched.
However, rather than simply leveraging Swift’s appearance into a flash-in-the-pan viral moment, New Heights is already building out an impressive case study in how to turn big moments into lasting momentum.Instant Success On Instagram
New Heights’ Instagram Reels have generated 566 million views since the start of 2025, according to data provided by Tubular Labs. And an impressive 244 million of those came from Aug. 11-13, when the Swift promotion cycle started.
Now that Swift has appeared on the show once, it’s unlikely that the Swifties (and other interested parties) that flocked to New Heights are all suddenly unsubscribing. Instagram audiences for New Heights and Swift overlapped by just 13% over the last six months. Even losing half of that number is a significant upswing for the show.Taylor Swift And Travis Kelce Are The Power Of Power Couples
Celebrity power couples have long been able to parlay their respective individual successes into even greater returns together.
