Companies still put a lot of effort into making bespoke ringtones for their phones – but actually hearing a phone ring is becoming a rare occurrence.
A long, long time ago, polyphonic ringtones were a noteworthy feature. Years later, the iPhone ringtone (Marimba) became instantly recognizable. Before that it was the Nokia Tune. Even to this day smartphone makers put a lot of effort into making ringtones – e.g. Samsung rented out a concert hall to add Vivaldi’s The Four Seasons for One UI 8.